Gucci was founded in 1921 by Guccio Gucci in Florence, Tuscany. The Italian, influential and innovative luxury brand is the creator of a new modern fashion method. Under the new vision of creative director Alessandro Michele, the brand redefines 21st century luxury and solidifies its position as one of the world's most sought-after fashion brands. Eclectic, modern and romantic Gucci products represent the pinnacle of Italian craftsmanship, with unparalleled quality and attention to detail. This makes Gucci not just any brand, but a concept that equals all over the world.