British fashion designer and couturier Lee Alexander McQueen, who founded his own brand Alexander McQueen in 1992, stands out for the innovation and uncompromising performance of his unlimited creativity. The brand was known for its experimental clothing, shocking runway shows and meticulous customization. Bold designs caught the eye for their dark romantic qualities and violent, grotesque elements. Today, the brand is synonymous with modern British fashion. The love for nature and understanding British history are important sources of inspiration. Women and men, vulnerability and strength, romance and rebellion, the coexistence of man and machine make up the entire Alexander McQueen culture.