The eyewear brand Polaroid is specialised in designing sunglasses with polarised lenses. Below, you can read more about the funky Polaroid sunglasses collection, and discover more about the history of the polarised material that started it all in 1929!
Polaroid offers a stunning range of sunglasses with polarised lenses. All the sunglasses in the Polaroid collection come with polarised lenses. The frames feature youthful, funky, and retro designs. Polaroid sunglasses come in a varied palette of bright colours and striking patterns. Many Polaroid models are also available with brightly gleaming mirrored lenses in a range of different colours.
What do polarised lenses do?
When unpolarised sunlight hits a horizontal surface such as a body of water, or an asphalt road, the sunlight is reflected with a horizontal polarisation. Our eyes see this light as a white haze that can be blindingly bright and glaring. But even a mild haze of polarised sunlight can cause a painful headache and thoroughly irritate your eyes when you spend your time near the water or on the road.
Polaroid is a special material that absorbs horizontally polarised light while allowing other light to pass through. Because polarised lenses only filter out the whitish haze, they not only prevent headaches and eyestrain, but also improve the sharpness of your sight and allow you to perceive contrast much more clearly! Perfect for days on or near the water, in sandy environments such as the beach or the desert, on the ski slopes, or in urban environments full of glass and metal. And, of course, ideal for all those daylight hours spent on the road!
The History of Polaroid
In the late 1920s, scientist and inventor Edwin Land created the material Polaroid. Polaroid is a thin film of transparent synthetic material that can filter out polarised light. Needle-shaped crystals are trapped in a cellulose film and neatly arranged in parallel lines using electric or magnetic fields. Because the crystals all face the same direction, the material can be arranged so that only horizontally polarized light is filtered out.
Edwin Land had at the time quit his studies, but managed to sneak into the Columbia University laboratories to experiment and test his theories. In 1929, he patented the Polaroid material, and in 1937 he founded the Polaroid Corporation. In 1939, Polaroid developed the first 3D glasses for movie theatres, and in the 1940s Polaroid developed goggles for commercial and military pilots.
Polaroid’s innovative lenses and sexy sunglass designs quickly attracted a following among athletes and celebrities as well. In the 70s, Polaroid developed the Press Polishing production process. Polaroid’s exclusive Press Polishing technology was essential to the development of the Polaroid Polamatic lens, the PTX4000 lens, and also enabled the development of the trendy gradient polarized lens!